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Toegepaste communicatiekunde (2)

154,00
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met 5% korting 146,30
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Bestel

Cho, H: Health Communication Message Design

2011 || Paperback || Cho || SAGE

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.

131,00
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morgen verzonden
met 5% korting 124,45
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Anderson, J: Media Research Methods

2011 || Paperback || Anderson || SAGE

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.