Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.

A state-of-the-art reference work in the field of interpersonal communication. Well-known experts summarize theory, research, and address key issues such as personal relationships, computer-mediated communication, language, personality, skills, nonverbal communication, and communication across the life span.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.