This original and authoritative exploration of ethnographic writing comes from one of the world's leading academics in the field, Paul Atkinson. The third book in his seminal quartet on ethnographic research, it provides thoughtful, reflective guidance on a crucial skill that is often difficult to master.

A major statement on the field from one of the world's foremost authorities on ethnography in the social sciences.

Written by the leading name in the field, this is an engaging introduction to the main concepts in both quantitative and qualitative research methods in sport, exercise, kinesiology and health. Conversational in tone yet thoroughly comprehensive.