Wave against the current by asking the right questions.

Barbara Hoogenboom, Jan Jacob Stam en Bibi Schreuder have combined their knowledge and translated

it into questions that you can ask per theme. 224 questions spread over 45 themes. Every question has the potential to help you a step further.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?In business, it doesn't matter what you do, it matters WHY you do it.Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to...