Dr Martens, the beloved British boot with its unmistakeable AirWair soles, is a symbol of subcultural style throughout the world, from punk to grunge, glam to goth...

Vans, the number 1 skater and surfer shoe first created in California in 1966, now has a 7% brand share in sneakers worldwide.

Emmi Salonen is a graphic designer, creative director and educator. She founded London-based Studio Emmi in 2005.

Her work centres Positive Creativity – the idea that design can connect people, foster wellbeing and support sustainable choices. Emmi developed the Creative Ecosystem model to help reduce stress and burnout. A leading advocate for creative wellbeing, she speaks internationally at academic institutions and conferences.

Her commitment is grounded in both experience and research...