In the early 1960s scientists at the University of California, Berkeley set out to establish the key factors effecting health and longevity. Their results, known as the ?Alameda 7', you already know: don't smoke, drink in moderation, sleep seven to eight hours a night, exercise, eat regular meals, maintain a moderate weight, eat breakfast. Years later, however, the same team discovered an eighth factor, one that proved more important than all the others: social connection.

When we fo...

People who believe ageing brings wisdom live longer.

Lucky charms really do improve athletic performance.

Taking a placebo, even when you know it is a placebo, can still benefit your health.

Welcome to The Expectation Effect.

David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Of course, you can't just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your li...