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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

2021 || Paperback || Joe Hair e.a. || SAGE

Written with those with limited mathematical and statistical knowledge in mind, this concise and practical guide helps researchers to do their research in new and alternative ways.

69,00
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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

2021 || Paperback || Joe Hair e.a. || SAGE

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.