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Hidden Persuasion

33 psychological influence techniques in advertising

2019 || Paperback || Marc Andrews e.a. || BIS Publishers || met inkijkexemplaar

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

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Branded Protest

Branding as a Tool to give Protest an Iconic Face

2019 || Paperback || Ingeborg Bloem e.a. || BIS Publishers

Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests.

We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate...