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Disruption in Action

7 inside stories of how global companies take on digital transformation

2022 || Paperback || Alexandra Jankovich e.a. || SparkOptimus

Tech is changing the world, and large organizations are adapting on the fly. But why do most digital initiatives crash?

Disruption in Action reveals how to take on digital and win. It tells seven company stories, covering the high-level strategy through to the operational nitty-gritty, all based on the authors’ inside experience as Europe’s leading digital transformation experts. They take a unique fictionalized approach to dig deep into not just the tech, but also the people side of chang...

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Make Disruption Work

a CEO handbook for digital transformation

2018 || Paperback || Alexandra Jankovich e.a. || SparkOptimus || met inkijkexemplaar

Digital disruption is the biggest challenge that businesses are facing today. But where there is risk, there is opportunity. New technologies allow you to think big. At the same time, you need to think practical. Make Disruption Work shows you what digital disruption entails and how to ride the wave. The book is focused on evidence, not opinion, and offers real-world examples of companies that underwent digital disruption and how they now bank extremely healthy digital sales. Disruption need ...