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Management algemeen (3)
Towards a Better Port Industry
Port Development, Management and Policy
2020 || Paperback || Peter De Langen e.a. || Taylor & Francis || ook als eBook
Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry. It includes key insights and best practices for port management and development, and an overview of new trends and developments relevant for developing winning strategies. After an introduction, Chapter 2 offers a new perspective on port governance, in which publi...
Introduction to Sport Marketing / 3rd edition
2024 || Paperback || Aaron C.T. Smith || Taylor & Francis
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...
Sport Management / 6th edition
Principles and Applications
2024 || Paperback || Russell Hoye e.a. || Taylor & Francis
Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.