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Managing Technology Entrepreneurship and Innovation
2015 || Paperback || Paul Trott e.a. || Taylor & Francis
Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures.
The text is separated into three parts providing a roadmap for successful entrepreneurial projects:Part I fo...
Improving Sustainability in the Hospitality Industry
2023 || Paperback || Frans Melissen e.a. || Taylor & Francis
This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
Organization Design
The Practitioner's Guide
2023 || Paperback || Naomi Stanford || Taylor & Francis
This new and updated third edition of Organization Design looks at how to (re)design an organizational system in order to increase productivity, performance and value. This edition has an enhanced international focus, new materials and pedagogical features.
Air Transport Management
An International Perspective
2020 || Paperback || Lucy Budd e.a. || Taylor & Francis
Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management.
This 2nd edition includes a new chapter on air...
Nonmarket Strategic Management
2017 || Paperback || Cosmina Lelia Voinea e.a. || Taylor & Francis
Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered outside the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.
This book introduces nonma...