Member retention is one of the most important topics in the global fitness industry for decades. On the 138 pages of this hard cover and full colour book, retention of members in fitnessclubs is discussed from a research, management and practical perspective. The book reviews many studies. Most of the content is dedicated to practical tools, which can be used by managers of fitnessclubs.

This publication is divided in three parts. The first part analyzes member retention from two perspectives...

Group Fitness in Europe

In 2012, EuropeActive started to systematically conduct research on multiple topics in the

health and fitness sector. The first publication in this series was the book titled The state of

research in the global fitness industry. This publication was based on a systematic search and

review, summarising 5,348 studies in total.

In 2018, the most comprehensive study on personal training in Europe was published by

EuropeActive and Edelhelfer (Gronau and Titze, 2018). This s...

Exercise is medicine! But do people take the medicine? And for how long?

Nowadays there is an unlimited amount of proof that physical activity and exercise are

benecial for health. Despite of this, an important question is if people take this medicine (regularly) enough to gain the multiple health-related benets.

In EuropeActive's Essentials of Motivation & Behaviour Change, a wide range of strategies and practical tools will be presented based on multiple theories and frameworks. In ten ch...

If ever there was a time when ‘business as usual’ will not work, it is now. A new and different approach on many fronts is needed, with strong inspirational leadership. And that is where the concept of transformational leadership comes in.

We need this style of leadership in order to survive the current crises and to continue to grow and prosper in our sector in order to achieve the industry goal of 100 million members by 2030, which was formulated by EuropeActive at the end of the last d...