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The SAGE Handbook of Service-Dominant Logic
2023 || Hardcover || Vargo || SAGE
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
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2023 || Hardcover || Marjolein Schollaert e.a. || die Keure Uitgeverij-Drukkerij NV
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A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
2023 || Hardcover || Earley || SAGE
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.
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Digital Luxury
2023 || Hardcover || Batat || SAGE
Social Media voor het MBO / Editie 9
2023 || Hardcover || Tim Gorter e.a. || Edufocus
"De lesmethode “Social Media voor het MBO” behandelt alle belangrijke aspecten van de Social Media, zoals deze worden toegepast in de beroepspraktijk. De verworven kennis kan direct worden ingezet! In het leerboek zijn bij elk hoofdstuk ook kennisvragen opgenomen. Verdiepende toepassings opdrachten zijn beschikbaar via het bijbehorende (kosteloze) webportaal.
Specifieke kenmerken: - Veel praktische opdrachten. - Directe aansluiting bij het beroepenveld. - Compleet met presentaties, toetse...
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Strategic Social Marketing / Druk 2
2023 || Hardcover || French || SAGE
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
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Social Media Marketing / Druk 3
2023 || Hardcover || Dahl || SAGE
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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Consumer Behaviour / Druk 4
2023 || Hardcover || East || SAGE
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
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Marketing / Druk 5
2023 || Hardcover || Masterson || SAGE
This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.
Epic Content Marketing / Second Edition
Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill
From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...