The Social Animal 12e

The Social Animal is a CLASSIC text used in social psychology classes for almost 50 years and a powerful introduction to the field for countless students across the U.S. and the world.

The new edition of this venerable text retains Elliot Aronson's clear, engaging narrative voice, while adding the scholarly insights of a new coauthor—his son, New York University professor, Joshua Aronson. With a combination of the research and scholarship of the most distinguished fath...

A brief, accessible, and engaging journey through Childhood and Adolescence

Janet Belsky’s Experiencing Childhood and Adolescence reflects a scientist’s understanding of key research, a psychologist’s understanding of people, and a teacher’s understanding of students. With all of this, the book itself is at just the right length and level of coverage to fit comfortably in a single-term course. With its clear presentation and integration of detailed real-world examples, this acclaimed ...

Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. Biochemistry: A Short Course is now supported in Achieve, Macmillan's new online learning platform.

Achiev...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Sound Foundations is an ideal introduction to the English phonological system and an invaluable resource both for teachers of full pronunciation courses and for those who sould ismply like to improve the quality of their work on pronunciation. It offers information on pronunciation systems as well as practical activities which can be used in pronunciation classes and in regular language lessons. The discovery approach means both you and your students learn through physically experiencing how ...

The Pearl Sister is the fourth book in the number one international bestselling Seven Sisters series by Lucinda Riley.CeCe D'Aplièse has never felt she fitted in anywhere. Following the death of her father, the elusive billionaire Pa Salt - so-called by the six daughters he adopted from around the globe and named after the Seven Sisters star cluster - she finds herself at breaking point. Dropping out of art college, CeCe watches as Star, her beloved sister, distances herself to follow her ne...

More than any other book for the introductory human geography course, Contemporary Human Geography shows what geographers actually do—how they conduct research, develop new insights, teach us about the world from a geographer’s perspective, and apply their skills in a wide range of academic and professional pursuits.

Contemporary Human Geography is now supported in Achieve, Macmillan’s new online learning platform. Achieve is the culmination of years of development work put toward creat...

Getting Down to the Business of Teaching Economics. Where economics gets down to business.

Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained gra...

Waldron 21st Century Chemistry promotes scientific literacy and helps students understand chemistry applications in everyday life. With an exceptionally clear and fresh writing style, Waldron engages non-science majors and provides a focus on environmental topics with Naturebox and Green Beat features. Recurring Themes help students remember fundamental, take-away ideas and concepts so they can apply their knowledge of chemistry as they make choices as consumers, voters and overall informed ...

Opening the door for curiosity and discovery in introductory astronomy.

Combining a student-centered approach with the reliability of a familiar and proven text, Discovering The Universe invites students to follow their curiosity and ask questions about astronomy, through features including What If? questions that explore alternative solar systems and universes and Meet the Discoverer interviews with working scientists throughout the text.