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45,95
Levertijd: 8 werkdagen
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Bestel

Marketing Communications / 7th revised edition

Integrating Online and Offline, Customer Engagement and Digital Technologies

2019 || Paperback || P. R. Smith e.a. || Kogan Page Ltd

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

49,95
Levertijd: 8 werkdagen
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Bestel

The Logistics and Supply Chain Innovation Handbook

Disruptive Technologies and New Business Models

2019 || Paperback || John Manners-Bell e.a. || Kogan Page Ltd

The Fourth Industrial Revolution is now transforming logistics and supply chain industries. Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat.

Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups. The Logistics and Supply Chain Innovation Handboo...

38,98
Levertijd: 3 werkdagen
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Bestel

Making Sense of Change Management

A Complete Guide to the Models, Tools and Techniques of Organizational Change

2019 || Paperback || Esther Cameron e.a. || Kogan Page Ltd

This definitive, bestselling text in the field of change management provides comprehensive guidance of everything needed to successfully navigate times of change. Making Sense of Change Management provides a thorough and accessible overview for students and practitioners alike. Without relying on assumed knowledge, it comprehensively covers the theories and models of change management and connects them to workable approaches and techniques that organizations of all types and sizes can use to ...

39,95
Levertijd: 5 werkdagen
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Bestel

Mastering the Supply Chain

Principles, Practice and Real-Life Applications

2019 || Paperback || Ed Weenk || Kogan Page Ltd

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.

Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...