Group Fitness in Europe

In 2012, EuropeActive started to systematically conduct research on multiple topics in the

health and fitness sector. The first publication in this series was the book titled The state of

research in the global fitness industry. This publication was based on a systematic search and

review, summarising 5,348 studies in total.

In 2018, the most comprehensive study on personal training in Europe was published by

EuropeActive and Edelhelfer (Gronau and Titze, 2018). This s...

Between 2007 and 2017, the European fitness market grew in volume from 36 to 60 million

members which was a whopping growth of 67% in a decade. The biggest changes impacting the sector are: The rise of low cost, internationalisation of suppliers and health club chains, the acceptance of fitness as mainstream physical activity or sport, the arrival of boutiques studios, the impact of advanced technology in equipment and management systems, the invention of apps and wearables and the increased p...

An overwhelming amount of studies have demonstrated that exercise is beneficial for health. Exercise is medicine! But do people take the medicine? And for how long? How can exercise behaviour be increased? This thesis focusses on exercise behaviour which contains planned, structured, repetitive bodily movements with the intention to improve or maintain (physical) fitness or health. The trans theoretical model of behaviour change (TTM) is often used to understand changes in health related be...

Many professionals in several sectors start out as trainers in paid employment, but eventually work as self-employed entrepreneurs. Whatever form you choose, it is not only about training, coaching, teaching or supporting clients. As a professional you also have to work on building your own business. When it comes to your business, topics like financial management, marketing and sales, but also legal issues are important. In this book, 10 main topics are presented and discussed, including mul...

HUMAN CAPITAL

IN THE FITNESS and ACTIVE LEISURE SECTOR

Human capital is defined in multiple ways, for example the skills the labour force possesses and is regarded as a resource or asset. In most definitions it encompasses the notion that there are investments in people (e.g. education, training, development), and that these investments increase an individual's productivity, as well as the collective productivity and uniqueness of a company or group of people.

The fitness sector has grown tre...