Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

In a vase in a closet, a couple of years after his father died in 9/11, nine-year-old Oskar discovers a key... The key belonged to his father, he's sure of that. But which of New York's 162 million locks does it open?

It includes a map of Kent in the early nineteenth century, and appendices on Dickens's original ending and his working notes, giving readers an illuminating glimpse into the mind of a great novelist at work.Charles Dickens is one of the best-loved novelists in the English language, whose 200th anniversary was celebrated in 2012. His most famous books, including Oliver Twist, Great Expectations, A Tale of Two Cities, David Copperfield and The Pickwick Papers, have been adapted for stage and sc...

A History of the Islamic World, 600-1800 supplies a fresh and unique survey of the formation of the Islamic world and the key developments that characterize this broad region's history from late antiquity up to the beginning of the modern era. Containing two chronological parts and fourteen chapters, this impressive overview explains how different tides in Islamic history washed ashore diverse sets of leadership groups, multiple practices of power and authority, and dynamic imperial and dynas...

Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry. It includes key insights and best practices for port management and development, and an overview of new trends and developments relevant for developing winning strategies. After an introduction, Chapter 2 offers a new perspective on port governance, in which publi...

Public administration and policy analysis education have long emphasized tidiness, stages, and rationality, but practitioners frequently must deal with a world where objectivity is buffeted by, repressed by, and sometimes defeated by value conflict. Politics and policy are "messy" and power explains much more about the policy process than does rationality. Public Policy Praxis, now in a thoroughly revised fourth edition, uniquely equips students to better grapple with ambiguity and complexity.

By emphasizing mixed methodologies, the reader is encouraged, through the use of a wide variety of policy cases, to develop a workable and practical model of applied policy analysis. Students are given the opportunity to try out these globally applicable analytical models and tools in varied case settings (e.g., county, city, federal, international, plus urban and rural) while facing wide-ranging topics (starving farmers and the red panda in Nepal, e-cigarettes, GMOs, the gig economy, and opioid abuse) that capture the diversity and reality of public policy analysis and the intergovernmental and complex nature of politics. The fourth edition expands upon its thorough exploration of specific tools of policy analysis, such as stakeholder mapping, content analysis, group facilitation, narrative analysis, cost-benefit analysis, futuring, and survey analysis...

Tourism Impacts, Planning and Management is a unique text, which links the three crucial areas of tourism: impacts, planning and management. Tourism impacts are multifaceted and are therefore difficult to plan for and manage. This title looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism impacts successfully.

Now in its Fourth Edition, this bestselling text has been fully ...

Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary th...

Identifying and developing talented athletes to their fullest potential is a central concern of sport scientists, sports coaches, and sports policy makers. The second edition of this popular text offers a state of the science synthesis of current knowledge in talent identification and development in sport, from the biological basis of talent to the systems and processes within sport through which that talent is nurtured. Written by a team of leading international experts, the book explores ke...

Queer in Europe takes stock of the intellectual and social status and treatment of queer in the New Europe of the twenty-first century, addressing the ways in which the Anglo-American term and concept 'queer' is adapted in different national contexts, where it takes on subtly different overtones, determined by local political specificities and intellectual traditions. Bringing together contributions by carefully chosen experts, this book explores key aspects of queer in a range of European na...