Member retention is one of the most important topics in the global fitness industry for decades. On the 138 pages of this hard cover and full colour book, retention of members in fitnessclubs is discussed from a research, management and practical perspective. The book reviews many studies. Most of the content is dedicated to practical tools, which can be used by managers of fitnessclubs.

This publication is divided in three parts. The first part analyzes member retention from two perspectives...

Exercise is medicine! But do people take the medicine? And for how long?

Nowadays there is an unlimited amount of proof that physical activity and exercise are

benecial for health. Despite of this, an important question is if people take this medicine (regularly) enough to gain the multiple health-related benets.

In EuropeActive's Essentials of Motivation & Behaviour Change, a wide range of strategies and practical tools will be presented based on multiple theories and frameworks. In ten ch...