The European Union's population of over 500 million people has become more sedentary and less physically active. The Euro barometer study on physical activity and sport has shown that 60% of the population is getting little or no exercise to be beneficial for health. In the EU 52% of the adult population is now overweight and 17% are obese. It is in this context of this immense challenge to get people exercise more and eat healthier that EuropeActive (former European Health & Fitness Associat...

Exercise is medicine! But do people take the medicine? And for how long?

Nowadays there is an unlimited amount of proof that physical activity and exercise are

benecial for health. Despite of this, an important question is if people take this medicine (regularly) enough to gain the multiple health-related benets.

In EuropeActive's Essentials of Motivation & Behaviour Change, a wide range of strategies and practical tools will be presented based on multiple theories and frameworks. In ten ch...