For courses in computer/network security Balancing principle and practice?an updated survey of the fast-moving world of computer and network securityComputer Security: Principles and Practice, 4th Edition, is ideal for courses in Computer/Network Security. The need for education in computer security and related topics continues to grow at a dramatic rate?and is essential for anyone studying Computer Science or Computer Engineering. Written for both an academic and professional audience, the 4...

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical exa...

If you are a student on a business or management degree or diploma and taking a module which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related topics not typically covered in an introductory economics textbook, such as business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems ...

Business Statistics narrows the gap between theory and practice by focusing on relevant statistical methods, thus empowering business students to make good, data-driven decisions. Using the latest GAISE (Guidelines for Assessment and Instruction in Statistics Education) report, which included extensive revisions to reflect both the evolution of technology and new wisdom on statistics education, this edition brings a modern edge to teaching business statistics. This includes a focus on the rep...

Were you looking for the book with access to MasteringPhysics? This product is the book alone and does NOT come with access to MasteringPhysics. Buy the book and access card package to save money on this resource.

Walker’s goal is to help students make the connection between a conceptual understanding of physics and the various skills necessary to solve quantitative problems. The pedagogy and approach are based on over 20 years of teaching and reflect the results of physics education resear...

How do employees respond to incentives? Which applicant is most attractive

when several apply to fill a job vacancy? Why and how do governments intervene

in markets?

Finding the right answers to these and other questions is of great importance

for managers and policy makers who want to fully understand the economics of

organizations and markets. Organizations and markets are vital institutions in all

modern societies.

This book examines how ...

Learn everything you need to know about Calculus and practice your reasoning and practical skills with this high-end textbook.

Calculus: A Complete Course, 10th Edition is the ultimate guide in the field with a well-earned reputation for its accuracy and mathematical rigour.

The textbook provides a reader-friendly language and high-end study material, suitable for a standard semester course that will also help you explore some of the unique topics and approaches in the landscape of Mathematics.

Offering a wide range of exercises to practice and test your learning of the topics, this edition will help you develop your reasoning skills and apply techniques you have learned to concrete situation...

A practical, step-by-step core research text that balances coverage of qualitative, quantitative and combined methods

Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research offers a truly balanced, inclusive, and integrated overview of the processes involved in educational research. This text first examines the general steps in the research process and then details the procedures for conducting specific types of quantitative, qualitative, and mixed me...

This personalised textbook has been created to support your studies. It contains Pearson content from our world-renowned authors, and often industry leading case studies and articles.

Pearson works closely with your university and your lecturers and we are committed to helping you learn. Why not give your study skills a boost and start preparing for your future career now?