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Marketing Plan Handbook / 5th edition
Pearson New International Edition
2013 || Paperback || Marian Wood || Pearson
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The Future of Development
A Radical Manifesto
2013 || Paperback || Gustavo Esteva e.a. || Bristol University Press
This book explains the origins of development and underdevelopment and offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well.
Imagining Europe
Myth, Memory, and Identity
2013 || Paperback || Chiara Bottici e.a. || Cambridge University Press
In Imagining Europe, Chiara Bottici and Benoit Challand explore the formation of modern European identity. Europe has not always been there, although we have been imagining it for quite some time. Even after the birth of a polity called the European Union, the meaning of Europe remained a very much contested topic.
What is Europe? What are its boundaries? Is there a specific European identity or is the EU just the name for a group of institutions? This book answers these questions, showing th...