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Auteur
Solomon (2)
Verschijningsvorm
Hardcover (10)
Paperback (10)

Resultaten (20)

191,00
Vandaag besteld,
maandag verzonden
met 5% korting 181,45
+
Bestel

The SAGE Handbook of Service-Dominant Logic

2023 || Hardcover || Vargo || SAGE

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

53,00
Vandaag besteld,
maandag verzonden
met 5% korting 50,35
+
Bestel

Consumer Behaviour

2023 || Paperback || Zubin Sethna || SAGE

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

154,00
Vandaag besteld,
maandag verzonden
met 5% korting 146,30
+
Bestel

Social Marketing

Behavior Change for Good

2023 || Paperback || Nancy R. Lee e.a. || SAGE

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

48,00
Vandaag besteld,
maandag verzonden
met 5% korting 45,60
+
Bestel

Influencers and Creators

Business, Culture and Practice

2023 || Paperback || Robert Kozinets e.a. || SAGE

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

79,00
Vandaag besteld,
maandag verzonden
met 5% korting 75,05
+
Bestel

Principles and Practice of Marketing / Druk 3

2023 || Paperback || Blythe || SAGE

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

72,00
Vandaag besteld,
maandag verzonden
met 5% korting 68,40
+
Bestel

Pricing Strategies

Harvesting Product Value

2023 || Paperback || Robert M. Schindler || SAGE

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.

88,00
Vandaag besteld,
maandag verzonden
met 5% korting 83,60
+
Bestel

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

2023 || Hardcover || Earley || SAGE

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.

149,00
Vandaag besteld,
maandag verzonden
met 5% korting 141,55
+
Bestel

Digital Luxury

2023 || Hardcover || Batat || SAGE

75,00
Vandaag besteld,
maandag verzonden
met 5% korting 71,25
+
Bestel

Fashion & Luxury Marketing

2023 || Paperback || Solomon || SAGE

196,00
Vandaag besteld,
maandag verzonden
met 5% korting 186,20
+
Bestel

Strategic Social Marketing / Druk 2

2023 || Hardcover || French || SAGE

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.