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58,00
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maandag verzonden
met 5% korting 55,10
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Social Marketing Casebook

2022 || Paperback || Jeff French e.a. || SAGE

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

67,00
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met 5% korting 63,65
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Political Marketing: Theory and Concepts

Theory and Concepts

2022 || Paperback || Robert P. Ormrod e.a. || SAGE

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

255,00
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met 5% korting 242,25
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Marketing Communications Management: Analysis, Planning, Implementation

2022 || Hardcover || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

62,95
Levertijd: 4 werkdagen
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Marketing Communications / 4th edition

2022 || Paperback || John Egan || SAGE

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

84,00
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maandag verzonden
met 5% korting 79,80
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Public Relations

A Managerial Perspective

2022 || Paperback || Danny Moss e.a. || SAGE

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.