This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.

This new change management textbook takes a unique approach, looking at change management from the perspective of change-agents who will be putting change into practice, and is full of rich case studies and activities.

De westerse wereld kampt met institutioneel opportunisme. Het wordt steeds normaler gevonden om de mazen van de wet op te zoeken en overal zo veel mogelijk van te profiteren. We denken dat vooral grote multinationals zich schuldig maken aan belastingontwijking, milieuvervuiling en andere opportunistische praktijken, maar de opportunistische mentaliteit is doorgedrongen in alle lagen van de samenleving. Ook de politiek en het openbaar bestuur zijn hiermee besmet. Wij – de burgers – laten d...

Het kapitaal rukt op in de zorg, het onderwijs, de volkshuisvesting. Huisartspraktijken, kinderopvangcentra, educatieve uitgeverijen, ouderenzorg: ze worden massaal opgekocht door private equity en andere grote kapitaalkrachtige partijen. Hetzelfde geldt voor tandartspraktijken, dierenklinieken en arbodiensten. Als gebruiker heb je er vaak geen weet van, want ze behouden hun oude naam, maar ondertussen telt voor de eigenaren maar één ding: rendement. Hoe heeft het zo ver kunnen komen? En vo...