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The Experimentation Field Book
A Step-by-Step Project Guide
2024 || Paperback || Jeanne Liedtka e.a. || Columbia University Press
This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.
Slow Productivity
The Lost Art of Accomplishment Without Burnout
2024 || Paperback || Cal Newport || Veltman Distributie Import Books
From the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace.
Hustle culture. Burnout. Quiet quitting. Today we're either sacrificing ourselves on the altar of success or we're rejecting the idea of ambition entirely. But it doesn't have to be all or nothing. There is a way to create meaningful work as part of a balanced life, and it's called 'slow productivity'.
Coin...
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Entrepreneurial Thinking
Mindset in Action
2024 || Paperback || Suzanne Mawson e.a. || SAGE
The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.
Main Street Millionaire
buy Small Businesses, Get Rich and Live the Life you Want
2024 || Paperback || Codie Sanchez || Ebury Press
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
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Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
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Digital Business
Strategy, Management & Transformation
2024 || Paperback || Annmarie Hanlon || SAGE
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
The Money Trap
spies, Lies and Grand Illusions Inside the Tech Bubble
2024 || Paperback || Alok Sama || Macmillan
Pattern Breakers
what Makes the World's Most Successful Start-Ups Different
2024 || Paperback || Mike Maples Jr || Macmillan
'The most important start-up book of the last ten years' - Steve Blank, co-creator of the Lean Startup movement
Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.
Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded ― X (f...
Strategic Management in the Media / 3rd edition
Theory to Practice
2024 || Paperback || Lucy Kung || SAGE
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â