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Digital Marketing
Strategic Planning & Integration
2022 || Paperback || Annmarie Hanlon || SAGE
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
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Digital Business
Strategy, Management & Transformation
2024 || Paperback || Annmarie Hanlon || SAGE
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.