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61,03
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)

Building, Measuring, and Managing Brand Equity

2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

65,05
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Strategic Brand Management / 5th Global Edition

Building, Measuring, and Managing Brand Equity

2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...