SERVITISATION SECRETS PROVIDES STEP-BY-STEP INSICHT IN

- what servitisation is and how it relates to other growth strategies;

- when a market is suitable and an organisation is ready for servitisation;

- what benefits and turnover and profit growth can be achieved with servitisation;

- how servitisation can deliver real value for customers and endusers;

- how servitisation can be successfully implemented in practice;

- what servitisation requires of the organisation and resources;

- how pitf...

SERVITISATION GEHEIMEN GEEFT STAP-VOOR-STAP INZICHT IN

- wat servitisation is en hoe dit zich verhoudt tot andere groeistrategieën;

- wanneer een markt geschikt en een organisatie gereed is voor servitisation;

- welke voordelen en omzet- en winstgroei met servitisation te behalen zijn;

- hoe met servitisation echte waarde voor klanten en gebruikers te realiseren is;

- hoe servitisation in de praktijk succesvol te implementeren is;

- wat servitisation vraagt van de organisatie en middelen;

- ...

This book assists CEOs of industrial manufacturing companies in addressing the six most critical questions they should consider when contemplating a servitisation strategy. These questions are:

(1) What are the potential weaknesses in my current strategy?

(2) What is servitisation and why is it important?

(3) Is servitisation the right approach for my business?

(4) Is my organisation prepared for servitisation?

(5) What resources are necessary to implement servitisation?

(6) What are the ris...

This book gives a view on start-up entrepreneurship as seen through the eyes of the entrepreneur. Henk Zeegers reveals the pitfalls which start-ups encounter, comments on the support from ecosystems and governments, explains the relevance of hospitality and heritage, and provides hands-on advice and models for surviving the valley of death and becoming a successful scale-up. Regarding governments who cut back on innovation during economic downturns, he takes and substantiates the position tha...