Resultaten (4)
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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
2021 || Paperback || Joe Hair e.a. || SAGE
Written with those with limited mathematical and statistical knowledge in mind, this concise and practical guide helps researchers to do their research in new and alternative ways.
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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
2021 || Paperback || Joe Hair e.a. || SAGE
The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.
Advanced Issues in Partial Least Squares Structural Equation Modeling
2024 || Paperback || Joe Hair e.a. || SAGE
The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.
MKTG Principles of Marketing / 14th edition
2024 || Paperback || Carl McDaniel e.a. || Cengage Learning
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.
By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...