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Digital Marketing

Strategic Planning & Integration

2022 || Paperback || Annmarie Hanlon || SAGE

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

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Digital Business

Strategy, Management & Transformation

2024 || Paperback || Annmarie Hanlon || SAGE

This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.