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E-books (6)

32,95
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The Basics of financial management-answers and solutions (e-book)

2022 || E-book via Bookshelf || Wim Koetzier e.a. || Noordhoff || met inkijkexemplaar

- International edition of the popular Dutch textbook for Financial Management;

- Contains new sources of finance, such as business angel, crowdfunding and credit unions;

- Comes with lots of rich online materials for both students and teachers.

This is the additional answers book of 'Basics of Financial Management'.

'Basics of Financial Management' is the international edition of Basisboek Bedrijfseconomie.

A perfect introductory textbook for first year...

69,95
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Hospitality Experience / Druk 3 (e-book)

An Introduction to hospitality management

2022 || E-book via Bookshelf || Frans Melissen e.a. || Noordhoff || met inkijkexemplaar

- Provides a complete overview of the hospitality industry;

- includes an extensive chapter on intercultural hospitality experiences;

- offers interesting analysis as well as engaging real-world examples.

Hospitality Experience is an exciting introduction to hospitality management. Step-by-step it shows students how to create and manage unique hospitality experiences. The book provides clear answers to important questions regarding hospitality management, beginning with what it is and who the...

62,50
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A Basic Guide to International Business Law / Druk 6 (e-book)

2022 || E-book via Bookshelf || H. Wevers LLM || Noordhoff || met inkijkexemplaar

- An accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle th...

68,95
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Marketing Fundamentals / Druk 4 (e-book)

2022 || E-book via Bookshelf || Bronis Verhage e.a. || Noordhoff || met inkijkexemplaar

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Prof...

41,95
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Intercultural competences / Druk 2 (e-book)

2022 || E-book via Bookshelf || Patrick T.H.M. Janssen || Noordhoff || met inkijkexemplaar

- Offers a comprehensible and complete definition of culture;

- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;

- with in-depth examination of Hofstede’scultural dimensions theory, the culture shock process and intercultural sensitivity.

Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...

70,95
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International Business Eng. ed / Druk 3 (e-book)

2022 || E-book via Bookshelf || Radha Jethu-Ramsoedh e.a. || Noordhoff || met inkijkexemplaar

- International Business can be widely used as a general introduction to international entrepreneurship;

- appealing examples from everyday practice and facts & figures make international business come to life;

- places international entrepreneurship in a European context.

International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to in...