The first two editions of Concise Chemical Thermodynamics proved to be a very popular introduction to a subject many undergraduate students perceive to be difficult due to the underlying mathematics. With its concise explanations and clear examples, the text has for the past 40 years clarified for countless students one of the most complicated branches of science. Following in the tradition of its predecessors, this Third Edition continues to offer a practical, example-based exploration of a ...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...