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1:1 One to One
the essence of retail branding and design
Hardcover || Michel van Tongeren || BIS Publishers || met inkijkexemplaar
A manual for retail brand and formula development. The book is practical, inspirational and offers many practical examples and cases.
Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel...
Hardcover || Gaby Crucq-Toffolo e.a. || BIS Publishers
In onze mediamaatschappij worden we overladen met informatie, entertainment, reclame en marketingboodschappen. Organisaties en merken die overeind willen blijven in deze mediastorm, kunnen niet zonder sterke concepten. Conceptdenken is een onmisbare vaardigheid geworden van reclamemakers, ontwerpers en communicatieprofessionals.
Dit boek is het eerste Nederlandse boek dat aan de hand van een twintigtal Nederlandse cases de theorie en praktijk van conceptdenken en conceptontwikkeling in kaart ...
Not Invented Here / Druk 1
Paperback || Ramon Vullings & Marc Heleven || BIS Publishers || met inkijkexemplaar
Where can a hospital apply principles from the airline sector?
How can a car manufacturer use tools from the video game industry?
What can an event organiser learn from the railways?
Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicate...
Event Design Handbook
Paperback || Roel Frissen e.a. || BIS Publishers || met inkijkexemplaar
Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how...
Brand the Change / Druk 1
Paperback || Anne Miltenburg || BIS Publishers || met inkijkexemplaar
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...
Design. think. make. break. repeat.
A handbook of methods
Paperback || Martin Tomitsch e.a. || BIS Publishers || met inkijkexemplaar
This handbook documents sixty methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple design disciplines and perspectives - from product and service design to interaction and user experience design.
Design. Think. Make. Break. Repeat. addresses the needs of anyone interested in deploying design thinking academically or operationally inside their organisati...
Delft Design Guide (revised edition)
Perspectives - Models - Approaches - Methods
Paperback || A. van Boeijen e.a. || BIS Publishers || met inkijkexemplaar
Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and structured activity, deliberately and purposefully, and with moments of increased creativity.