Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

A comparative and integrative overview of how and why animals as diverse as insects and humans behave the way that they do, linking behaviors to the brain, genes, and hormones, as well as to the surrounding ecological and social environments.