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Events Management / 4th edition
2023 || Paperback || Glenn A. J. Bowdin e.a. || Taylor & Francis
Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...
Producing and Directing the Short Film and Video
2023 || Paperback || David K. Irving e.a. || Taylor & Francis
Organizations in Action
Social Science Bases of Administrative Theory
2023 || Paperback || James D. Thompson || Taylor & Francis
Organizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization in organizational theory enormously difficult
The Strategy and Tactics of Pricing / 7th edition
A Guide to Growing More Profitably
2023 || Paperback || Thomas T. Nagle e.a. || Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...
Managing Airports / 6th edition
An International Perspective
2023 || Paperback || Anne Graham || Taylor & Francis
Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect th...
Marketing and Managing Tourism Destinations / 3rd edition
2023 || Paperback || Alastair M. Morrison || Taylor & Francis
arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...
Airline Operations and Management / 2nd Edition
A Management Textbook
2023 || Paperback || Gerald N. Cook e.a. || Taylor & Francis
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second ...
Public Management and Governance / 4th edition
2023 || Paperback || Tony Bovaird e.a. || Taylor & Francis
Public Management and Governance is the leading text in international public management and governance and an ideal introduction to all aspects of this field. It combines rigorous insight from pre-eminent scholars around the world with supportive, thoughtful, and intuitive structure and pedagogy. This revised and updated fourth edition responds to the significant changes in the external environment, as well as the field itself.
It includes six new chapters covering aspects of increasing impor...
Strategic Marketing Planning / 2nd edition
A Step-by-Step Approach
2023 || Paperback || Karel Jan Alsem || Taylor & Francis
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
Sustainable Business
Key Issues
2023 || Paperback || Helen Kopnina || Taylor & Francis
This is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions. This textbook is essential reading for students of business, management and sustainability courses. This new edition is updated throughout, and contains an additional chapter on the circular economy.