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Marketing Communication Strategy
Hardcover || Ko J.M.G. Floor e.a. || Noordhoff
This textbook is designed primarily for students taking introductory courses in marketing and communications as part of their Bachelor or Master degree programmes. However, it can also be greatly advantageous to marketing communications programmes, as well as galvanize the daily activities of marketing and communications managers on the job.
Archipelago Reports / Druk 2
Paperback || Corné Stuij || Noordhoff
Archipelago Reports teaches students in higher education in general, and students of business in particular, how to write (near) professional reports in English. Students learn how to structure their reports and learn to adopt the appropriate language forms and tone when writing formal reports. After studying the book and going through its many practical assignments, students will be able to write reports for study-, internship- and job-related purposes and situations.