'Protocol to Manage Relationships Today' explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships.

When used effectively protocol can:

- Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the...

This book focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level.