Zoekfilters

Geen verdere filters gevonden

Studieboeken (2)

Een overzicht van studieboeken die relevant zijn binnen het hoger onderwijs.

88,95
Vandaag besteld,
dinsdag verzonden
+
Bestel

Digital Marketing / 8th edition

Strategy, implementation and practice

2022 || Paperback || Dave Chaffey e.a. || Pearson || ook als eBook

"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.

We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from...

52,98
Levertijd: 4 werkdagen
+
Bestel

Digital Business and E-Commerce Management

Dave Chaffey || Pearson

* Which strategies and tactics are needed to develop and implement a Digital Business?

* How do we work out where to put our investment?

* What are the things that have to happen in an organisation to make a Digital Business successful?

* How should businesses select the best digital technology, media and insight sources to compete?

This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these...