Uber. Airbnb. Amazon.

Apple. PayPal. All of these companies disrupted their markets when they launched.

Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.

Whether platforms are connecting sellers and ...

Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world.

Using a diverse array of rich case studies-from pop culture, TV, movies, sports, politics, and history-the authors show how nearly every business and personal inter...