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Een overzicht van nieuwe studieboeken die relevant zijn binnen het hoger onderwijs.

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Business Analytics

Solving Business Problems With R

2024 || Paperback || Arul Mishra e.a. || SAGE

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

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Advertising in the Digital Age

Theories and Practices

2024 || Paperback || Sevil Yesiloglu e.a. || SAGE

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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