Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Educational Psychology: Active Learning Edition uses 44 easy-to-read modules to explain how you can use educational psychology research in your own classroom. Theory and practice are considered together, showing how research on child development, cognitive science, learning, motivation, teaching and assessment can be used to solve the everyday problems of teaching. This practical resource includes specific strategies, guidelines, real-world issues, case studies and tips from expert teachers t...

Horngren's Financial and Managerial Accounting, The Financial Chapters presents the core content of principles of accounting courses in a fresh format designed to help you succeed. The text's pedagogy and content use leading methods in teaching critical foundational and emerging topics in the field of accounting, all tested in class by the authors themselves.

With this in mind, the 8th Edition continues its focus on readability and student comprehension. Added emphasis on data analytics and g...

Starting Out with Python® introduces programming concepts and problem-solving skills using Tony Gaddis' accessible approach. Written for novice programmers, Gaddis uses easy-to-understand language to introduce concepts. Control structures are explained, then classes and GUI applications. Every chapter includes clear and easy-to-read code listings, practical real-world examples, focused explanations and an abundance of exercises. As you progress through the text, you'll learn to recognize how...

Horngren's Financial and Managerial Accounting, The Managerial Chapters presents the core content of principles of accounting courses in a fresh format designed to help you succeed. The text's pedagogy and content use leading methods in teaching critical foundational and emerging topics in the field of accounting, all tested in class by the authors themselves.

With this in mind, the 8th Edition continues its focus on readability and student comprehension. Added emphasis on data analytics and ...

Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career.

Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of busi...

Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

Accounting Information Systems (AISs) delivers unprecedented coverage of these types of financial systems. The text examines how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of AISs, and how you can use AISs to add value to an organization.

The 16th Edition covers important new IT developments in AIS, such as robotic process automation, blockchain and data analytics. Not only will you see how AIS has change...

Modern Systems Analysis and Design is your practical guide to the concepts, skills, methodologies, techniques and tools needed to develop information systems as a systems analyst. Successful completion of an introductory course in computer systems and experience designing programs in at least 1 programming language are a proper foundation for this text. Drawing on the systems development life cycle, the authors provide a conceptual and systematic framework while logically progressing through ...