Tortora/Case/Bair/Weber/Funke's Microbiology, An Introduction delivers an exceptionally clear presentation of complex topics, a careful balance of concepts and applications, and pedagogically superior art. With a focus on big-picture concepts and themes in microbiology, the text encourages you to visualize and synthesize more difficult topics such as microbial metabolism, immunology and microbial genetics. The trusted clinical focus and student-friendly narrative will help you understand why ...

Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Social Psychology introduces the key concepts of the field through a storytelling approach that makes research relevant. Drawing upon their extensive experience as researchers and teachers, the authors present classic studies alongside the cutting-edge research that is the future of social psychology.

The 11th Edition includes engaging contributions from new co-authors Elizabeth Page-Gould and Neil Lewis Jr. who bring their expertise to bear on pressing societal issues such as intergroup rela...

Educational Psychology: Active Learning Edition uses 44 easy-to-read modules to explain how you can use educational psychology research in your own classroom. Theory and practice are considered together, showing how research on child development, cognitive science, learning, motivation, teaching and assessment can be used to solve the everyday problems of teaching. This practical resource includes specific strategies, guidelines, real-world issues, case studies and tips from expert teachers t...

Horngren's Financial and Managerial Accounting, The Financial Chapters presents the core content of principles of accounting courses in a fresh format designed to help you succeed. The text's pedagogy and content use leading methods in teaching critical foundational and emerging topics in the field of accounting, all tested in class by the authors themselves.

With this in mind, the 8th Edition continues its focus on readability and student comprehension. Added emphasis on data analytics and g...

Starting Out with Python® introduces programming concepts and problem-solving skills using Tony Gaddis' accessible approach. Written for novice programmers, Gaddis uses easy-to-understand language to introduce concepts. Control structures are explained, then classes and GUI applications. Every chapter includes clear and easy-to-read code listings, practical real-world examples, focused explanations and an abundance of exercises. As you progress through the text, you'll learn to recognize how...