Develop an in-depth understanding of the shifting complexities of global business environment International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman is the ideal text to help you understand the complexities of the rapidly changing world of international businesses through practical, theory and analytical frameworks.

The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the prog...