The ability to imagine different possible futures and the will to influence the course of events are deeply human. These ideas about the future can also determine which of the many possible futures will become reality. Designing futures therefore means that by creating and communicating potential scenarios, you can shape the futures of your fellow human beings and influence the course of events.

Design is becoming more strategic as a discipline, moving away from 'making things beautiful' to '...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders