Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition, helps you prepare for your exams and for your career.

For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.

Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene. Beginning with the industrial revolution, the book charts the long nineteenth century, the i...

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

In dit boek past Eliyahu Goldratt de TOC (Theory Of Constraints)-principes toe op projectmanagement. Hij doet dit in de vorm van een roman, een benaderingswijze die in 'Het doel' al bijzonder effectief bleek. 'De zwakste schakel' is een vlot geschreven business-roman die gaat over hoe projecten succesvol kunnen worden afgerond, binnen de gestelde tijd en het budget en zonder compromissen.

Het begrip 'Animal Spirits' (psychologische drijfveren) was in de jaren dertig de verklaring van econoom Keynes voor het grillige menselijk handelen voor en tijdens de Grote Depressie: eerst de euforie en het optimisme, daarna de massale verkoop van aandelen, consumenten die in paniek al hun geld bij de bank weghaalden met als gevolg grote werkeloosheid. In de huidige crisis zien we hetzelfde gedrag. De zuivere marktwerking heeft gefaald; de ideeën van Reagan en Thatcher en de revolutie van ...

Omzet en winst voor de aandeelhouders, daar draait het om bij normale bedrijven. Maar er is een bijzonder soort bedrijven waarvoor geld verdienen van secundair belang is. Hun grote doel, hun missie: de wereld mooier maken. Het zijn social enterprises. Neem Specialisterren, dat software test met autistische werknemers. Of Tony's Chocolonely, dat de chocoladeketen slaafvrij maakt.

Met dit boek wordt eindelijk recht gedaan aan dit groeiende fenomeen. Willemijn Verloop en Mark Hillen schrijven ...

The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.

English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...