"This book provides a wise and engaging how-to guide that meets the central challenge of policy analysis: combining scientific evidence and social goals to craft practical, real-world solutions." -Thomas S. Dee, Barnett Family Professor of Education, Stanford University

This resource looks at every aspect of intercultural communication from extensive number of insightful angles, including of contexts such as cultural or ethnic, geographic and situational, covering both verbal and non-verbal interaction, alongside a range of theories and perceptions. The 8th edition continues to be a proven resource for media, culture and communications students.

"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.