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118,95
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Business Analytics

Solving Business Problems With R

2024 || Paperback || Arul Mishra e.a. || SAGE

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

46,95
Levertijd: 3 werkdagen
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Advertising in the Digital Age

Theories and Practices

2024 || Paperback || Sevil Yesiloglu e.a. || SAGE

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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136,95
Levertijd: 5 werkdagen
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Business Skills for the 21st Century

2024 || Hardcover || Marc G. Baaij || SAGE

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

65,45
Levertijd: 6 werkdagen
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Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

2024 || Paperback || Simon Hudson e.a. || SAGE

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.