An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive.

USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to: Understand various roles in UX design, identify stakeholders, and increase collaboration across teamsDefine your project's purpose and scope collabo...

User experience design is the discipline of creating a useful and usable Web site or application that's easily navigated and meets the needs of the site owner and its users. There's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That's where the updated edition of this important book comes in.

With new information on design principles, mobile and gestural interactions, content strategy, r...

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work. It builds on established design science methods as well as recent work on presenting design science studies and ethical principles for design science, and also offers novel instruments for visualizing the results, both in the form of process diagrams and through a canvas format. While the book does not presume any prior...

A practical guide on how to use Unity for building cross-platform mobile games and Augmented Reality apps using the latest Unity 2020 toolsetKey FeaturesCreate, deploy, and monetize captivating and immersive games on Android and iOS platformsTake your games into the real world by adding augmented reality features to your mobile projectsKick-start your mobile game development journey with step-by-step instructions and a demo game projectBook DescriptionUnity 2020 brings a lot of new features t...

Publisher's note: This edition from 2020 is outdated and does not make use of the most recent Unity and C# features. A new sixth edition, updated for Unity 2021 and including new advanced C# topics, such as reading, writing, and serializing data, has now been published. Key FeaturesUnderstand C# programming basics, terminology, and coding best practicesPut your knowledge of C# concepts into practice by building a fun and playable gameCome away with a clear direction for taking your C# program...

Calculations in Molecular Biology and Biotechnology, Third Edition, helps researchers utilizing molecular biology and biotechnology techniques-from student to professional-understand which type of calculation to use and why. Research in biotechnology and molecular biology requires a vast amount of calculations. Results of one data set become the basis of the next.

An error of choosing the wrong type of equation can turn what would have been a successful research project or weeks of labor and ...

Welcome to "NX For Beginners"! This comprehensive guide will walk you through the fundamentals of NX with easy-to-follow step-by-step instructions. We'll start with a brief introduction to NX and its user interface, covering the ribbon, environments, commands, and various options.

In no time, you'll master creating 2D sketches that lay the foundation for impressive 3D models. You'll learn to sketch on different planes like Front, Top, and Right, using essential tools such as lines, rectangles...

Intermediate-Advanced user level

This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by...