This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

The making of pictures has a history going back perhaps 100,000 years to an African shell used as a paint palette. Two-thirds of it is irrevocably lost, since the earliest images known to us are from about 40,000 years ago. But what a 40,000 years, explored here by David Hockney and Martin Gayford in a brilliantly original book. They privilege no medium, or period, or style, but instead, in 16 chapters, discuss how and why pictures have been made, and insistently link 'art' to human skills an...