This definitive resource in social psychology includes engaging study tools designed to help students grasp the underlying theories and the latest research in the field.

In the 7th edition of An Introduction to Social Psychology, students will discover a wealth of tools to help them understand the theories and fundamental knowledge in the ever-evolving field of social psychology. With contributions leading psychologists, this feature-rich edition includes Theory Boxes, Research Close-ups, and...

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.